VOPS launches as the next evolution of intelligent automation

VOPS today announces its launch as the next evolution of Virtual Operations, marking a strategic step forward in how organisations design, deploy, and scale intelligent automation.

Building on more than a decade of experience delivering large-scale automation programmes for global enterprises, VOPS brings together deep expertise in process automation, AI, and agentic technologies. The new brand reflects a sharpened focus on helping organisations move beyond isolated automation initiatives toward enterprise-wide, outcome-driven transformation.

As automation enters a new phase - defined by AI agents, orchestration layers, and human-in-the-loop systems - many organisations are struggling to turn technical capability into measurable business impact. VOPS is designed to close that gap, combining strategic advisory, practical delivery, and long-term operational support.

“Our clients aren’t short of tools or ambition,” said James Swinford, CEO at VOPS . “What they need is clarity, control, and confidence that automation will deliver real ROI at scale. VOPS exists to provide exactly that.”

VOPS continues to work with enterprise clients across FMCG, healthcare, and regulated industries, supporting everything from automation strategy and operating model design to live production support and optimisation. The launch also signals an expanded emphasis on agentic automation, AI governance, and value-led transformation frameworks.

The VOPS brand reflects this direction: clear, modern, and human-centred - designed to make complex automation understandable, trustworthy, and actionable.