Big-firm impact.

Small team focus.

Proven results.

Formerly known as Virtual Operations, VOPS (pronounced Vee-Ops) has spent over a decade helping global enterprises turn automation into measurable value.

We're not a big consultancy - and that's our strength.

We're a specialist team that works directly with enterprise clients, combining deep expertise with the agility to move fast and deliver real results.

As our clients’ needs have evolved, so have we - expanding our expertise into cutting-edge AI to help organisations design, scale, and sustain automation that truly delivers.

Trusted by leading names such as Walmart, Procter & Gamble, Kaiser Permanente, and the NHS, VOPS continues to drive major gains in efficiency, accuracy, and impact across healthcare, financial services, consumer goods and beyond.

$2B+ IN PARTNERSHIP VALUE REALISED THROUGH LIVE, MEASUREABLE DEPLOYMENTS.

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Meet our senior leadership team.

Nick Andrews

FOUNDER & CHAIRMAN
Nick founded VOPS (formerly Virtual Operations) after a career leading outsourcing and digital transformation at EY, Accenture and ALSBridge. With over two decades of experience in global operations and more than ten years in intelligent automation, he has guided enterprise clients through many of Europe’s landmark transformation programmes.
Today, Nick continues to shape how organisations harness automation and AI to to ensure technology delivers lasting value, not just efficiency.

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James Swinford

FOUNDER & CEO
James co-founded VOPS after a career in technology at Fidelity Worldwide, bringing over a decade of experience in software automation and enterprise transformation.
He has been instrumental in building VOPS into a market-leading specialist in AI-powered automation, helping global organisations harness intelligent technology to deliver measurable business value.

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Daniel Andrews

DIRECTOR & COO
With over 15 years of experience in intelligent automation, Daniel has spent the past decade building and leading post-production support and end-to-end service operations for enterprise clients.
As COO of VOPS, he focuses on helping organisations scale their automation programs with reliability and precision - ensuring every solution delivers sustained value, performance, and growth.

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George Purvis

DIRECTOR & HEAD OF PROGRAMMES
George is an experienced consultant with deep expertise in digital transformation and intelligent automation, spanning RPA, machine learning, AI, and analytics. He combines technical knowledge with a clear understanding of how to translate automation capability into measurable business value.
With extensive experience leading end-to-end delivery across US healthcare, FMCG, supply chain, and finance, George brings a structured yet adaptable approach to complex programmes.

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Jack Corbell

HEALTHCARE SOLUTIONS DIRECTOR
Jack leads Healthcare Solutions at VOPS, bringing a strong background in intelligent automation, AI, and RPA implementation across major healthcare systems. He works with enterprise clients to identify transformation opportunities, improve operational efficiency, and deliver measurable value through automation-led innovation.
Before joining VOPS, Jack managed large-scale healthcare programmes at Epic in the United States, specialising in hospital billing and application security.

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