Our new brand.

Why are we rebranding?

With the growth of AI, the world of process automation is changing and we are evolving far beyond our origins as an RPA specialist.

We’ve earned a reputation as a trusted partner to some of the world’s most influential organisations. In a market full of noise about AI - but little real delivery - our 12+ years of hands-on experience and proven use cases in digital transformation set us apart. We’re more credible, more dependable, and easier to work with than the competition.

As our services, capabilities, and ambitions have expanded, our brand needed to evolve too.

This rebrand unifies how we communicate our value, present our expertise, and build trust with clients. It creates a consistent visual and verbal language that supports our next decade of growth.

Brand focus
VOPS fonts
Brand essence
VOPS colours
VOPS logo
Messaging

Brand focus.

The VOPS rebrand reflects:

  • Our transition from traditional automation to AI-powered advanced enterprise automation platforms.

  • Our reputation as an experienced, senior team of practitioners who deliver real results - not theory.

  • Our focus on clarity, simplicity, and a minimal, modern brand aesthetic that matches the precision of our work.

  • Our need for a more distinctive, scalable identity that aligns with enterprise expectations and market positioning.

Our brand essence.

Brand Purpose

  • To make automation and AI deliver measurable, meaningful value for enterprises.

Brand Positioning

  • A specialist team helping global enterprises design, scale, and sustain AI-powered automation programs that work in the real world.

Brand Values

  • Clarity – We simplify the complex.

  • Proof – We focus on measurable outcomes.

  • Expertise – We bring deep hands-on experience.

  • Partnership – We work side-by-side with clients.

  • Agility – We move fast and deliver.

Our tone

  • Clear and minimal – no jargon, no fluff.

  • Confident but humble – we lead with expertise, not ego.

  • Evidence-led – whenever possible, emphasise real results.

  • Pragmatic and direct – we avoid abstract promises.

  • Human and collaborative – we work with clients, not at them.

Example Conversions

  • Before: "We provide a wide range of cutting-edge automation capabilities."

  • After: "We deliver automation and AI that works - based on experience, not theory."

  • Before: "Our solutions empower organisations to maximise efficiency."

  • After: "We help enterprises reduce cost, improve accuracy, and deliver measurable value."

VOPS fonts.

Heading Font

  • Garamond - used for H1, H2, and title elements.

  • Elegant, minimal, and timeless.

Body Font

  • Work Sans - used for paragraphs, captions, UI elements.

  • Clean, modern, and highly legible.

Typesetting Rules

  • Wide spacing and generous margins.

  • Avoid clutter - opt for 1–2 levels of hierarchy.

  • Use bold sparingly.

A presentation slide titled 'We build what others only talk about.' It describes a team that specializes in automation models and deployment with points highlighting their experience, value, frameworks, artificial intelligence, agile design, and team collaboration.
Slide titled 'Healthcare' with bullet points highlighting provider partnerships, value delivered, and AI automation benefits in healthcare.

VOPS colours.

Primary colours

Charcoal – #333333

Off-White – #FFFDF7

Usage guidance:

  • Primary colours dominate.

  • Secondary colours are only for charts, data visualisations, and small highlights.

A bar chart with five series, showing data for four categories. Series 1 is blue, Series 2 is brown, Series 3 is beige, Series 4 is purple, and Series 5 is light brown. The title is not specified.

Secondary colours (use sparingly)

#6C8BA8 (Steel Blue)

#6AA0A0 (Teal Grey)

#A5B9A8 (Muted Sage)

#CBB892 (Soft Sand)

#9A7FA1 (Dusty Lavender)

#C49A8A (Muted Rose)

#BFC3C7 (Cool Mist Grey)

#8796A0 (Faded Slate)

Messaging framework.

Core Story

  • VOPS is a specialist automation and AI partner with more than a decade of experience helping global enterprises turn automation into measurable results. As our clients' needs have evolved, so have we - expanding into AI, agentic automation, and enterprise-scale transformation.

Short Value Proposition

  • "Making automation and AI deliver."

Long Value Proposition

  • "We help enterprises design, scale, and sustain automation and AI that delivers real value - combining deep expertise with the agility to move fast and solve complex operational challenges."

Key Proof Points

  • $2B+ value delivered

  • $750M+ delivered for Kaiser Permanente.

  • 10+ year partnership with Procter & Gamble.

  • 200+ automations delivered across healthcare, financial services, and consumer goods.

  • Trusted by Walmart, KP, P&G, NHS, and more.